Understanding the drivers and motivations of farm diversification: Evidence from Northern Ireland using a mixed methods approach

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dc.contributor.authorJack, Claire
dc.contributor.authorAdenuga, Adewale
dc.contributor.authorAshfield, Austen
dc.contributor.authorMullan, Conall
dc.date.accessioned2020-11-12T16:13:21Z
dc.date.available2020-11-12T16:13:21Z
dc.date.issued2020-11
dc.descriptionPublication history: Accepted - 28 October;en_US
dc.description.abstractFarmers are increasingly required to become more productive and innovative to ensure effective 9 management of farm resources and to improve their livelihoods. Farm diversification has been 10 identified as a viable strategy that can be adopted by farm businesses to achieve these objectives 11 in order to reduce their reliance on agricultural production as the main source of household 12 income. In this study, we employ a mixed methods approach to analyse the factors influencing 13 farm diversification and diversification strategies in Northern Ireland. The challenges of setting 14 up a farm diversification enterprise were also explored. Data collection and analysis were 15 undertaken by combining both quantitative and qualitative approaches in a two-stage process 16 using primary data obtained from a survey of farm businesses and interviews with key 17 stakeholders involved in the Northern Ireland agricultural sector. The study results show that the 18 primary motivating factor in pursuing farm-level diversification is the need to generate additional 19 income. The analysis has shown that farm level diversification has the capacity to contribute to 20 both the sustainability of family farms and the wider rural economy. The study results support 21 the need for governments to explore the development of policy measures to support 22 diversification at farm level.en_US
dc.identifier.citationJack, C., Adenuga, A.H., Ashfield, A. and Mullan, C. (2020) ‘Understanding the drivers and motivations of farm diversification: Evidence from Northern Ireland using a mixed methods approach’, The International Journal of Entrepreneurship and Innovation. SAGE Publications. doi:10.1177/1465750320974945.
dc.identifier.issn1465-7503
dc.identifier.urihttp://hdl.handle.net/20.500.12518/191
dc.language.isoenen_US
dc.publisherSAGE Publicationsen_US
dc.rightsCopyright SAGE Publications. This work is made available online in accordance with the publisher’s policies. Please refer to any applicable terms of use of the publisher.en_US
dc.subjectFarm diversificationen_US
dc.subjectEntrepreneurshipen_US
dc.subjectMixed methodsen_US
dc.subjectNorthern Irelanden_US
dc.titleUnderstanding the drivers and motivations of farm diversification: Evidence from Northern Ireland using a mixed methods approachen_US
dc.typeArticleen_US

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